London’s history dates back nearly two millennia to when it was first founded by the Romans. Since then, it has become a leading global city with strengths in the arts, commerce, and many other industries. When rebranding the London Olympic Games, I developed an identity system that plays off England’s long lineage of monarchs while retaining a contemporary style. Silicon wristbands with embedded RF chips are used instead of paper event tickets and support interactive applications in olympic venues (coming soon). The circular shape of the wristbands also plays off the rings found in the olympic logo.