Every year, Campbell Mithun’s Lucky 13 interns build a mini-golf course for the entire agency. This year, our creative team chose to build a social-media-themed course, with each of the seven holes representing a different social website. Because of the social nature of the event, we decided to take things one step further and build a social-media powered website and iPad app to collect and aggregate scores. Players entered their name and score into an iPad and their score got instantly published to our website and ranked. Players were sent a congratulatory email with their score and ways to share their experience via social media.